Hyundai Motor Unveils Bold New Global Strategy for 2030: Electrification and Innovation at the Core
Hyundai Motor’s New CEO and 10-Year Roadmap Signal Major Shift in Global Mobility Market
Hyundai Motor Company Announces Ambitious 10-Year Investment and Electrification Strategy
Hyundai Motor Company has unveiled a comprehensive mid- to long-term strategy called ‘Hyundai Way’, aiming to solidify its position as a global leader in future mobility. Over the next decade, Hyundai plans to invest more than KRW 120 trillion (approx. $87 billion) to accelerate electrification, expand its hybrid and electric vehicle lineup, and strengthen its battery technology capabilities.
Key Highlights of Hyundai’s New Strategy
- Global sales target of 5.55 million units by 2030, including 2 million electric vehicles (36% of total sales)
- Doubling hybrid models from 7 to 14 and expanding EV lineup to 21 models by 2030
- Launch of EREV (Extended Range Electrified Vehicle) with a range of up to 900km on a single charge
- Strengthening battery R&D, including next-generation solid-state batteries
- Expansion of production capacity, especially in North America and China
Massive Investment for Future Mobility
Hyundai will invest an average of KRW 12 trillion per year until 2033, focusing on:
Hyundai will invest an average of KRW 12 trillion per year until 2033, focusing on:
- Dynamic Capabilities (77% of total investment): Enhancing flexibility and competitiveness in a rapidly changing market
- Mobility Game Changer: Expanding into new mobility businesses
- Energy Mobilizer: Preparing for a hydrogen-based society
Electrification and Hybrid Expansion
Hyundai will respond to the temporary slowdown in EV demand by:
Hyundai will respond to the temporary slowdown in EV demand by:
- Expanding hybrid options across all segments, including luxury brand Genesis
- Applying the upgraded TMED-II hybrid system to mass production from January next year
- Launching EREV models in North America and China from late 2026, with annual sales target of 80,000 units for D-segment SUVs
Battery Technology and Production
- Accelerating development of next-generation batteries, including solid-state technology
- Enhancing battery safety and cost competitiveness
- Securing a full lineup of battery systems for ICE, hybrid, EV, and hydrogen vehicles
Flexible Global Production and U.S. Market Strategy
Hyundai’s new Georgia Metaplant will produce not only EVs like Ioniq 5 and Ioniq 9 but also hybrid vehicles. The company’s flexible production system allows it to adjust plans daily, responding quickly to supply chain and market changes. Even if U.S. EV subsidies are abolished, Hyundai will continue its electrification strategy, emphasizing the importance of the U.S. market and offering a variety of powertrains, including hybrids and plug-in hybrids.
Hyundai’s new Georgia Metaplant will produce not only EVs like Ioniq 5 and Ioniq 9 but also hybrid vehicles. The company’s flexible production system allows it to adjust plans daily, responding quickly to supply chain and market changes. Even if U.S. EV subsidies are abolished, Hyundai will continue its electrification strategy, emphasizing the importance of the U.S. market and offering a variety of powertrains, including hybrids and plug-in hybrids.
Leadership and Global Recognition
Hyundai recently appointed its first non-Korean CEO, José Muñoz, reflecting its global ambitions and commitment to diverse leadership. Under his guidance, Hyundai aims to maintain its strong market position, having already become the second-largest EV maker in the U.S. after Tesla and the third-largest automaker globally.
Hyundai recently appointed its first non-Korean CEO, José Muñoz, reflecting its global ambitions and commitment to diverse leadership. Under his guidance, Hyundai aims to maintain its strong market position, having already become the second-largest EV maker in the U.S. after Tesla and the third-largest automaker globally.
Summary Table: Hyundai’s 2030 Global Mobility Strategy
| Category | Details |
|---|---|
| Total Investment | KRW 120 trillion (2024-2033) |
| Global Sales Target (2030) | 5.55 million units (2 million EVs) |
| Hybrid Models | Expanding from 7 to 14 |
| EV Lineup | Expanding to 21 models |
| EREV Launch | 900km range, North America/China 2026-2027 |
| Battery Tech | Solid-state, enhanced safety & cost |
| CEO | José Muñoz (first non-Korean CEO) |
What’s Next for Hyundai?
Hyundai’s new strategy is expected to reshape the global auto industry, with a strong focus on electrification, hybrid expansion, and advanced battery technology. If you’re considering a new vehicle or investment in the mobility sector, Hyundai’s aggressive plans and global leadership make it a key brand to watch in the coming years.
Hyundai’s new strategy is expected to reshape the global auto industry, with a strong focus on electrification, hybrid expansion, and advanced battery technology. If you’re considering a new vehicle or investment in the mobility sector, Hyundai’s aggressive plans and global leadership make it a key brand to watch in the coming years.
Want to know more or take action? Visit Hyundai’s official newsroom for the latest updates or check your local dealership for upcoming hybrid and EV models.
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