Hyundai's 670 Billion KRW Investment Bombshell! Is the Southeast Asia Takeover Beginning?
Hyundai's Mega Investment in Malaysia Targets Southeast Asia Market Hyundai Motor Company has announced its largest-ever investment of 670 billion KRW in the Malaysian market, signaling a bold move to capture the Southeast Asian automotive market. This five-year investment, running from 2025 to 2030, is expected to become a major milestone in Hyundai's ASEAN expansion strategy. The company is now launching an ambitious plan to dramatically boost its current market share of just 0.2%. What Will the 670 Billion KRW Mega Investment Change? Hyundai announced it will invest a total of 2.159 billion MYR (about 673.5 billion KRW) in Malaysia from 2025 to 2030. This investment is being carried out in collaboration with local partner Inokom, in which Hyundai holds a 15% stake, ensuring a more stable partnership. The core of this investment is the expansion of the CKD (Completely Knocked Down) production facility in Kulim, Malaysia. While this plant currently only produces the ...